Faculty Member

Prof. (Dr.) Kirti Dutta is a Tedx speaker with around 30 years of rich experience in corporate and academia. She has helped manage and build processes in institutions of higher learning during her career.

She is currently the founding Dean Research at Rishihood University and founding Dean, School of Entrepreneurship, Rishihood University where she has set up the PhD programme and MBA, BBA, and B Com programmes as per the New Education Policy.Prior to this she has also helped set-up completely revamped MBA, BBA (Hons) & B.Com (Hons) Programmes in academic collaboration with University of Warwick, UK at Ansal University (now Sushant University). With a Ph.D. in Management (consumer behavior, branding and communication), she holds Masters in Business Administration. Her areas of interest include – Brand Management, Consumer Behavior, Integrated Marketing Communications, Marketing of Services, Digital Marketing, Neuro Marketing etc. She is a prolific researcher and has co-authored about 100 publications published in national and international journals and conference proceedings and chapters in a number of edited books. Her research-based textbook on “Services: Marketing, Operations and Management” (co-authored with Dr Vinnie Jauhari), was published by Oxford University Press (OUP) in 2009 and the second edition of the same was released in the year 2017. The first edition of her second book titled “Brand Management: Principles and Practices” was published by OUP in 2012 and the second edition was released in 2022. Her next book on Integrated Marketing Communications with OUP, released in December 2016. She has also co-edited a book on Entrepreneurship Learning and Development for CEGR. She promotes research by being a PhD supervisor and examiner for many universities. She has also conducted a number of FDPs for faculty of renowned institutes and MDPs for Maharatna and Multinational companies. She guides PhD scholars and is also serves as External Examiner for PhD. She is the founding Editor for International Journal of Entrepreneurship and Startup Ventures and has served a brief stint as Associate Editor – Journal of Services Research for which she is now in the Editorial Advisory and Review Board. She is also on the review panel of a number of international journals like International Journal of Contemporary Hospitality Management, International Journal of Technology Marketing, Total Quality Management Journal (by Emerald) to name a few.